MarketingSherpa.com has published a chart about how social media is perceived by companies at marketing budget time and that it is producing measureable ROI. The survey was made in November 2009 and the result is surprising.
There are a lot of discussions about if social media marketing is producing or not measureable ROI. As we can see from the chart below, 49% of companies think that social media is a promising tactic and will eventually produce ROI and only 7% consider that social media is producing measureable ROI, while 17% said that social media is basicaly free ans 27% do not know the value of social media.
For those who do not know,